Impact your city—and your company’s bottom line—with artistic digital graphics applications.
Usually, I write about new and cool uses of digitally printed fabrics. This is about something much more mainstream: banners.
The definition of printing on fabric appears to be expanding.
Digital billboards—those brightly lit, often enormous signs that scroll through multiple messages—are hard to ignore, both on the highway and from an industry standpoint. What does their proliferation mean to the fabric signage business?
One of the most important trends in the digital wide format market is the rapid development of the flatbed inkjet printer market.
Two technologies that will make a big impact are Latex inkjet printing and UV-curable inkjet printing.
Peach Berserk is a buzzing “bricks and mortar” store and workshop in Toronto, Ontario, but it has a far more commanding reach via an interactive website.
In one of our recent surveys, commercial interior wall coverings was identified as one of the strongest growing applications for wide format digital printing.
Leave it to the military and the companies with whom they do business to turn “pretty” into “practical.”
Professional wide format digital print buyers expect to increase their spending on floor graphics.
One advantage of some of the new digital printing ink formulations is that they allow direct printing to industrial textiles.
There is increasing pressure for more public places to offer shade.
The most interesting application for fabrics using digital printing I have seen lately is digitally printed leather, available from SIF Technology Corporation, Sarasota, Fla.
Although sets have traditionally been hand-painted, theaters are now discovering that fabric printing is a viable choice.
InfoTrends found four forces to be among the most prevalent in determining the strength of trade show graphics as a digital print application.
Digital technology is the fastest growing method of printing textiles. In 2007, digital printing accounted for less than one percent of the global market for printed textiles. Its share is likely to grow to as much as 10 percent in three to five years. Digital textile printing applications in the United States, especially wide format, continue to grow at about 10 percent per year. The sustainability movement in the United States is a key issue driving growth in the soft signage market.
More direct to fabric printers are entering the digital textile printing market with new technology and productivity enhancements, including new large format capability, increased printer resolution and output speed, new inkjet printing technologies, improved textile coating technologies, and decreased equipment costs.
A Digital Textile Survey shows digital direct-to-fabric manufacturing process as the second most used manufacturing process (25.7 percent) for imaging finished textiles. Applications driving growth in digital direct-to-fabric imaging: Soft signage, short runs for events, fabric samples, and custom fabrics for commercial interior design.
Continued product enhancements should enable a strong future for digital textile printing, although the current economic climate will likely slow the growth seen in 2007 and the first half of 2008. Outlook is strongest at the low end of the market.

