Questions to ask before you invest in grand format printing

Eight questions to ask when considering the investment in grand format printing.

What market segment do we reach with ourcurrent equipment and product offering?
What is the ROI on the investmentof wide or grand format printers andother required equipment?
By incorporating this printer/output intothe workplace, what markets or avenueswill it open?
What other pieces of equipment will beneeded to properly finish the output forthese market segments?
What substrates are available for printingon this equipment?
Do we have the right staff and business modelfor the market?
If we are known for producing high-end photos,do we have the clientele to get into this market?
Do we have the right equipment and personnelto sew different types of fabrics?

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