Unique traveling exhibit launches new product

Fabric Graphics | May 2007

By Lou Dzierzak

The event. Vichy Laboratories used a unique traveling exhibit to launch a new skin care product line in the United States.

The company. Lawrence Fabric Structures Inc., St. Louis, Mo.

The task. Exhibitgroup/Giltspur commissioned Lawrence Fabric Structures to produce exterior fabric architecture with special advertising panel displays on the interior walls.

Challenges. To reflect Vichy’s brand image, Lawrence needed to construct a weatherproof taut fabric structure with the highest level of photographic image quality.

Solutions. The Lawrence team selected a waterproof and stretch-resistant fabric that offered excellent graphic reproduction capabilities. Precision frame construction and computerized fabric cutting accommodated fabric elasticity and made for a structurally sound, smooth, and building-like appearance. It was produced to easily mount to the deck floor.

Interior walls and ad panels featured a softer, more spa-like appearance. Lawrence selected a dye-sublimated soft knit fabric offering great color saturation. The result was a warm, inviting feel. The illuminated interior space offered the allure and hospitality the client sought.

Result. Produced under an extremely tight 10-day turnaround schedule, the exhibit debuted at New York City’s Rockefeller Center’s ice rink.

Vividly presenting Vichy’s corporate blue and white colors, the 50 x 66-foot structure combined the look of a building and a billboard—both inviting and structurally sound. After the debut, the tour traveled to 44 other cities around the country.

Lou Dzierzak is the editor of Fabric Graphics.

Comments

There are not yet any comments.
You can submit a comment using the form below.