Growth drivers in wide-format market

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According to InfoTrends recent forecast projections, revenues for global wide-format aqueous inkjet hardware and supplies are expected to grow 4.2 percent annually through 2015. InfoTrends expects the primary growth drivers to come from market expansion in emerging markets, the continued rapid growth in the durable aqueous segment, and the increasing use of color technical printers.

“The mature economies of North America and Western Europe are not providing the growth that many vendors looked for in 2010 and 2011,” says Tim Greene, a director at InfoTrends. “However, the fast-growing economies in the Asia-Pacific and South and Latin America regions are representing a greater portion of the shipments of wide-format printing equipment than ever before.”

The most important growth driver is the durable aqueous ink segment, which has become one of the highest growth segments within the wide-format sector. The technology has grown quickly because of high image quality on a wide range of substrates, low operating cost and low VOC emissions, enabling it to be billed as a green printing solution. InfoTrends expects several major vendors to enter this segment of the market in the coming years.

The InfoTrends 2011 Wide Format Aqueous Inkjet Hardware & Supplies Forecast discusses growth drivers affecting this complex market. The report provides forecast figures for the aqueous inkjet market for the period from 2010 to 2015.

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