Reviving vinyl: ads live on

Fabric Graphics | January 2010

Target Corp. made its mark on New York City in an ad campaign featuring the artwork of four local artists on billboards at 7 Times Square. The artwork was displayed through October of last year, but its time in the spotlight doesn’t end there.

Target is recycling the printed vinyl and restyling it into tote bags designed by Anna Sui. All four varieties of the 1,600 limited-edition accessories have sold out on the store’s website.

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