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Fabric Graphics readership

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The readers of Fabric Graphics are printers, sign makers and custom fabric product manufacturers that are making tents, exhibit displays, point of purchase, interior and exterior advertising, awnings and much more. More than any other magazine in the category, Fabric Graphics delivers a highly-targeted and qualified audience of customers interested in the science and art of applying graphics to fabric. This strategically targeted readership of 8,000 has enabled us to offer a very lucrative market at a fraction of the cost charged by competitive magazines.

Today’s fabric graphics market

Emerging digital technology is driving a strong market for printed fabric products. Major trends advancing the industry include large format printing capabilities on a variety of fabrics, increased printer resolution and output speed, and improved textile coating techniques. Declining equipment costs have stimulated market strength.

In 2009, digitally-printed textiles accounted for less than 1% of the global market, yet its share is expected to grow as much as 10% in the next several years. Growth in the U.S. fabric graphics market in 2009 will be down 15-20% due to the poor economy. Commercial budgets are very lean, demand is weak and credit is tight—meaning there is less money available to spend on fabric graphic related projects.

IFAI publications offer cross-market value

Click on a thumbnail below to view advertising information for our other IFAI magazines.